Small, soft and single-ingredient. Pressed meat coins and little nibbles, made to be eaten in one go.
For any dog being taught anything, and for puppies most of all, since early training runs on repetition and repetition runs on treats.
They are gone in a second, and that is the point. A training treat that needs chewing breaks the rhythm of the session and loses the dog's attention.
The reason to use something this small is arithmetic. A recall session can run to fifty rewards, and a tenth of a day's food does not stretch to fifty biscuits.
Smell and mess: dry, and they do not leave grease on your fingers or in a pocket, which matters when they live in one for a fortnight.
More on keeping the treat count honest in how many treats should a dog have a day.